@m_franceschetti CEO of @eightsleep nailing the pitch for incrementality on 20VC.
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
@m_franceschetti CEO of @eightsleep nailing the pitch for incrementality on 20VC. - growth people want to grow, need to give the teams constraints and measure with lift studies - not enough to test a channel once, need to retest over time - don’t light up every channel at once. Go one by one, start with meta PS @HarryStebbings on your question about the impact of AI overviews on Google search, linking the incrementality data we published on this.
Posted by Olivia Kory (6k followers) 5 days ago · 7 likes · 831 views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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