we're in 115 meta ad accounts. we pulled data from 89 of them. July vs August, ~$50M in…
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
we're in 115 meta ad accounts. we pulled data from 89 of them. July vs August, ~$50M in spend. breakdown below, and what I'm taking from it: - 1/ static image ads took 39% of all spend in August. 39% in July. accounts under $100k/month sit at 40%. accounts over $1M/month sit at 40%. so almost 4 out of every 10 dollars spent on Meta go to static images, and that share is the same whether the account is small or huge, and the same month after month. That's not a trend, that's how the auction allocates money. Where it changes is inside each account. among the 27 accounts spending over $500k/mon
Posted by Simon Robert (4.7k followers) 5 days ago · 74 likes · 6.7k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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