If your bounce rate sits above 2%, start with how the list was built.

This is a marketing post classified by Jev as Lead gen & outbound (a playbook), kept by the Marketing Radar because it carries real work, not commentary.

If your bounce rate sits above 2%, start with how the list was built. We've built 1,000+ lead lists at @Frontal_AI and every one of them targets under 2% bounces. Past that line, the domain takes damage with each send. Every build runs through one Clay workbook. Here's the order: 1/ Block the domains first. Clients hand us their customers, competitors and churned accounts, and paid lookups only start on rows that clear that list, so blocked accounts use no enrichment credits. 2/ Source the companies. We pull domains from lookalike searches and internal databases, then do a second pass in C

Posted by Alex Vacca (36.3k followers) 7 days ago · 15 likes · 2.5k views · view the original post on X. Kept by the Marketing Radar as Lead gen & outbound.

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