This brand put $4.5 million behind a cellphone video TV ad.
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
This brand put $4.5 million behind a cellphone video TV ad. @DanaPeters0321, Founder of PROOF Wallets, says it outperformed two polished ads and has been running for over a year. The creative behind most of that investment is a vertical phone video sliding across a horizontal TV screen beside a QR code. “$4.5M of our $5.5M has been spent on one creative.” The team also tested higher-production alternatives. “We launched two very polished ads since then. Didn't compare. I think we're just going to stick to the cell phone.” For operators considering TV, there are three useful takeaways: •
Posted by Chris Hall (1.2k followers) 8 days ago · 7 likes · 857 views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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