A 6.8% reply rate doesn’t automatically guarantee a successful campaign 😬
This is a marketing post classified by Jev as Lead gen & outbound (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
A 6.8% reply rate doesn’t automatically guarantee a successful campaign 😬 We tested the same outreach with targeting different job titles: Executive Assistants → 6.02% reply rate → 7 opportunities Heads of People → 6.8% reply rate → 0 opportunities 🫢 Marketing Managers → 2.27% reply rate → 2 opportunities What we learned: - Different titles can have very different levels of interest, influence, and buying intent. - Splitting relevant titles into separate campaigns can make sense. - Total replies is not always the best metrics to optimize for. - When one starts outperforming, double down. -
Posted by Instantly.ai (3k followers) 12 days ago · 13 likes · 240 views · view the original post on X. Kept by the Marketing Radar as Lead gen & outbound.
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