Don’t be cheap! Your most expensive Google Ads keyword might be the best traffic you can…
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Don’t be cheap! Your most expensive Google Ads keyword might be the best traffic you can buy. A company we work with was paying $182 PER CLICK. $655 PER LEAD. They spent roughly $2 million/month on ONE keyword. Sounds insane... Until you learn that keyword drove 84% of their results. Founders are always obsessed with: • Lower CPCs • More keywords • More traffic • Cheaper leads Wrong game. 20% of keywords can drive 80% of the results. And just 4% can drive 84%. So instead of asking: “How do I get cheaper clicks?” Ask: “Which 4–5 keywords make me the most money?” 1. Find them. 2. Give th
Posted by Brad Smith (6.7k followers) 10 days ago · 21 likes · 1.3k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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