Northbeam says adding external data to Meta’s algorithm delivered double-digit…
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Northbeam says adding external data to Meta’s algorithm delivered double-digit improvements across its A/B tests. Brands ran the same campaigns two ways: one using Meta’s base algorithm and one supported by @northbeam Apex. The reported averages: • 15% more revenue • 17% more new-customer revenue • 14% lower cost per order • 17% lower cost per new order @BryanBumgardner believes this will eventually become standard: “I think we're on to something here in Northbeam that's going to become an industry standard in like 10 years.” Ecomm Cowboy is live M-F at 12P CT.
Posted by Ecomm Cowboy (6k followers) 12 days ago · 8 likes · 84.3k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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