CTC tested AppLovin and the results were so strong that the team initially assumed…
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
CTC tested AppLovin and the results were so strong that the team initially assumed something was wrong. @RSteveData, Director of Data @CommnThreadCo, said "Our AppLovin test came back at 252% for a brand. And we’re like, ‘This can’t be right.’” They tested again and saw a 171% increase. “If you’re going to double the spend, triple the spend in this channel, you’re still getting great returns.” Since then, CTC has put approximately 15–20 brands on AppLovin. “Pretty much 90% of the tests have come back with over 100% incrementality. Some as high as 300% and 400%.” The results were so unusu
Posted by Colin Dougherty (3.3k followers) 15 days ago · 36 likes · 12.8k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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