Every static we ship has a heatmap: the path the eye takes. Where it gets hooked, where…
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Every static we ship has a heatmap: the path the eye takes. Where it gets hooked, where it drops, where it lands. The whole path takes a couple of seconds. The advertising OGs mapped this decades ago and called it the Gutenberg diagram: the eye comes in at the top left and leaves at the bottom right. 2 ads we made for clients, and the visual path on each: BucketGolf → the eye draws a Z (image-led ads do that) - Eye enters on the wrecked cornhole board. You walk into a scene that already happened: broken things make you ask what happened - The board is tilted so its long axis points straight
Posted by Simon Robert (4.7k followers) 16 days ago · 30 likes · 2.2k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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