You can just run outbound, ads and content off one account list.

This is a marketing post classified by Jev as Lead gen & outbound (a playbook), kept by the Marketing Radar because it carries real work, not commentary.

You can just run outbound, ads and content off one account list. Because running them separately means you're paying three budgets to reach the accounts they happen to overlap on, then counting that as one lead. Here's how to run all your GTM motions off a single list: → Qualify: Clay and Apollo decide who's worth a message before anyone writes one → Convert: LeadMagic turns the personal Gmail addresses on a scraped list into work emails → Send: Instantly and Smartlead rotate the inboxes → Sequence: lemlist runs the emails and the LinkedIn DMs, both off that same list → Warm: that list

Posted by Alex Vacca (36.3k followers) 19 days ago · 68 likes · 7.1k views · view the original post on X. Kept by the Marketing Radar as Lead gen & outbound.

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