Your offer is going to be the most important lever for BFCM…
This is a marketing post classified by AGK Intelligence as E-commerce growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Your offer is going to be the most important lever for BFCM… Here’s how 5 of the biggest brands structured theirs last year and what to take away from each 👇 1. AG1 ran one offer and changed the framing, not the number They put 26% off the first subscription order out on Nov 27 and held it all the way through Dec 4. The deal itself never changed… they just found a new angle for it on each send. It started as an announcement, turned into a reminder, became a last call, and then once Black Friday was over they pivoted it into a subscription savings push. Lesson: when you are running one
Posted by Max Sturtevant (25.1k followers) 1 days ago · 32 likes · 1.9k views · view the original post on X. Kept by the Marketing Radar as E-commerce growth.
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