this is the most successful launch video in Silicon Valley history
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this is the most successful launch video in Silicon Valley history 18 years ago, the founder of Dropbox recorded his screen to make this demo it took their waitlist from 5,000 to 75,000 overnight imo, here's what made it work: 1. it showed the real product doing the one thing it promised. you drop a file into a folder and it shows up on your other computer 2. it was full of inside jokes for the exact audience he was trying to reach 3. he posted it where his users already were. an earlier version went on Hacker News, and this one went on Digg 4. it explained a new idea without any jargon
Posted by Tibo (217.4k followers) 2 days ago · 210 likes · 21k views · view the original post on X. Kept by the Marketing Radar as Launch & distribution.
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