Why @stevenborrelli stopped guessing on pricing and let the data decide:
This is a marketing post classified by AGK Intelligence as E-commerce growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Why @stevenborrelli stopped guessing on pricing and let the data decide: "Wholesale would totally screw up Intelligems because when we launch a product, it has a tag on it, but doesn't have a price. Sometimes we just price it wrong, and that can make a huge difference." "There's definitely been products like our short sleeve button up priced at 52, and they'll run two split tests—one says 54, one says 48—and it's not always cheaper." "The MSRP price needs to actually be 68, which is higher than 48, but then you're gonna offer an evergreen bundle, give three, and you can get 30% off. T
Posted by Sweat Equity Podcast (1.8k followers) 2 days ago · 8 likes · 628 views · view the original post on X. Kept by the Marketing Radar as E-commerce growth.
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