The fatal mistake 7 figure brands make during November
This is a marketing post classified by AGK Intelligence as E-commerce growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
The fatal mistake 7 figure brands make during November (Trying to hit target pre offer) You set a blended MER target, watch the first three weeks come in under it, and cut spend. Then the offer goes live and there isn't enough efficiency left to blend back to target. Last November one brand we run had a 3.0x target. It was at 1.8x from Nov 1 to Nov 23. The day the offer went live hit 12x, and the month closed at exactly 3.0x. 55% of the month's spend went out before the offer and brought in 34% of the revenue. If they had cut we would have probably lost seeded purchases and not hit ta
Posted by Peter Quadrel (5.8k followers) 3 days ago · 9 likes · 605 views · view the original post on X. Kept by the Marketing Radar as E-commerce growth.
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