.@stevenborrelli explains why limited drops almost killed his brand:
This is a marketing post classified by AGK Intelligence as E-commerce growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
.@stevenborrelli explains why limited drops almost killed his brand: "We started trying to be like a fashion company and did small drops. In the metagame, that doesn't work. We would have all these cool collections... but we didn't know how to run funnels very well." "We had to realize we had to have long term vision for the funnels because we're a meta brand and a high LTV brand. So we want things people can come back over and over for." "What made our T-shirts so good for the business model was once you'd buy it, you could get two, three—it's 80% easier to acquire a repeat customer
Posted by Sweat Equity Podcast (1.8k followers) 3 days ago · 1 likes · 85 views · view the original post on X. Kept by the Marketing Radar as E-commerce growth.
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