Set your Black Friday budget from the revenue goal, not from last year's spend.
This is a marketing post classified by AGK Intelligence as E-commerce growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Set your Black Friday budget from the revenue goal, not from last year's spend. We had this conversation last week with a home brand. There was a revenue goal and a planned spend, but nobody had connected the two. Work backward: orders needed at your real average order value, then what an order costs you today. The budget falls out of the math. Then track spend daily through Black Friday week so nobody's guessing in the middle of it.
Posted by Menachem (Google Ads) (7.4k followers) 3 days ago · 0 likes · 204 views · view the original post on X. Kept by the Marketing Radar as E-commerce growth.
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