Nerds going from ~$40M to nearly $900M since launching Gummy Clusters might be one of…
This is a marketing post classified by AGK Intelligence as E-commerce growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Nerds going from ~$40M to nearly $900M since launching Gummy Clusters might be one of the most underreported CPG stories of the decade. And it almost didn’t work. The idea actually started in 2001 with Nerds Rope. But no breakout. Then Gummy Clusters launched in 2020 with just ~$700K of marketing. Early tests flopped. In 2021, Kylie Jenner posted them organically to ~200M followers: “Next level.” TikTok took it from there. The crunch became ASMR content. Sales: 2020: ~$8M 2024: $500M+ Today: approaching $900M Repeat is insane too: More than 1 in 5 buyers purchase 6+ times a year. Nerds
Posted by Fan Bi (buy/ advise $5-50M brands in special sits) (17.9k followers) 3 days ago · 251 likes · 34.5k views · view the original post on X. Kept by the Marketing Radar as E-commerce growth.
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