There are 2 types of marketing teams.
This is a marketing post classified by AGK Intelligence as Analytics & attribution (an opinion), kept by the Marketing Radar because it carries real work, not commentary.
There are 2 types of marketing teams. The ones that credit the demo form and call it "marketing leads", and the ones that try to understand whatever made the buyer fill it out, even if it was a sales convo 6 months ago. One of our own deals started with a demo request that said "we need Upside". Our AI gave that form 0%. It gave 47% to internal championing and 28% to a relationship from years earlier. More on what's actually driving pipeline: https://www.upside.tech/research/the-untracked-half/figures/last-touch-misses
Posted by Mada Seghete (4.6k followers) 4 days ago · 0 likes · 120 views · view the original post on X. Kept by the Marketing Radar as Analytics & attribution. Tools mentioned: upside.tech.
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