“Do you have this in black?”
This is a marketing post classified by AGK Intelligence as Email & newsletters (a tool drop), kept by the Marketing Radar because it carries real work, not commentary.
“Do you have this in black?” I got that reply after almost every launch at my brand. We did have it in black and it was on the site the whole time. But an email only gets one hero so I’d pick the gray and the whole list got the gray. I’d send the guy a link, he’d buy it, and I’d feel pretty good about our customer service. It took me way too long to see the problem with that. He was the one who asked. Everyone else who wanted a different color only saw one option... figured we didn’t carry it, and moved on with their day. @getallanai the first thing I’ve seen that actually fixes this.
Posted by Jimmy Kim (17k followers) 4 days ago · 26 likes · 5.8k views · view the original post on X. Kept by the Marketing Radar as Email & newsletters. Tools mentioned: Allan.
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