Pay attention to what @clay is doing on LinkedIn.
This is a marketing post classified by AGK Intelligence as Social media growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Pay attention to what @clay is doing on LinkedIn. In 13 months their valuation went from $3.1B to $7.1B. And their Head of Marketing says everything they do leads back to LinkedIn. Here's the playbook: 1. They created a new job. - Clay came up with the title "GTM Engineer." - Then they gave away free courses and added certifications to train people for it. - Companies started hiring for the role. - In September they announced a $1M scholarship to train even more of them. 2. Different people post for different buyers. - Clay's Head of GTM Engineering writes for GTM engineers and ops people
Posted by Vasilije Simic (306 followers) 6 days ago · 0 likes · 4 views · view the original post on X. Kept by the Marketing Radar as Social media growth.
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