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LiveUpdated 2026-11-07 16:52 UTC

How do you manage a large creator roster without it turning into chaos?

How do you manage a large creator roster without it turning into chaos? @evodawson says every creator must hit weekly…

This is a marketing post classified by AGK Intelligence as Creators & affiliates (a playbook), kept by the Marketing Radar because it carries real work, not commentary.

How do you manage a large creator roster without it turning into chaos? @evodawson says every creator must hit weekly benchmarks before moving on to the next week. New creators get a seven-day assessment. Dawson says if they don't average around 2,000 views per video, or post a 10,000-view breakout or a million-view viral in that window, they come off the roster. It's a constant cycle of creators in and creators out. The system matters as much as the creators. He says you need internal software reporting who to remove, who to train and who is healthy, so you can reach out to the wi

Posted by Colin Dougherty (3.4k followers) 6 days ago · 5 likes · 807 views · view the original post on X. Kept by the Marketing Radar as Creators & affiliates.

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