I don't think that's right. That might show you how someone first heard about you - but…
This is a marketing post classified by AGK Intelligence as Analytics & attribution (an opinion), kept by the Marketing Radar because it carries real work, not commentary.
I don't think that's right. That might show you how someone first heard about you - but that does not account for what really tipped the scales, the complex buying group, etc. I think the form needs to be a signal in your attribution (and we do include it) but can not be the only thing you look at. Below is just one example of an AEO analysis I did for a customer where you can clearly see other sources of signal that do not show up in the self attributed signal. More on what matters: https://www.upside.tech/research/the-untracked-half-zero-sum-b2b-attribution
Posted by Mada Seghete (4.5k followers) 7 days ago · 1 likes · 185 views · view the original post on X. Kept by the Marketing Radar as Analytics & attribution. Tools mentioned: upside.tech.
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