Did an audit on a brand with a genuinely good email program.
This is a marketing post classified by AGK Intelligence as Email & newsletters (a tool drop), kept by the Marketing Radar because it carries real work, not commentary.
Did an audit on a brand with a genuinely good email program. Their flows were built properly, calendar full, nothing obviously broken. So I asked what they’d tested in the last quarter... They said 2 subject lines on just one campaign. Everything else in those emails had been decided exactly once. The hero, the offer, the order of the sections, the copy under the button. Someone picked all of it on a Thursday 18 months ago, and it’s been running that way ever since. And to be honest, that's most email programs I look at. Most brands are just happy they have flows running at all, but th
Posted by Chase Dimond | Email Marketing Nerd 📧 (169.1k followers) 8 days ago · 47 likes · 6.1k views · view the original post on X. Kept by the Marketing Radar as Email & newsletters. Tools mentioned: Allan.
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