A local service business doesn't need more leads. It needs the right ones.
This is a marketing post classified by AGK Intelligence as Local & agency marketing (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
A local service business doesn't need more leads. It needs the right ones. Cheap leads look great in the report until your team starts calling them back. Wrong town. Wrong service. Just shopping for a price. What I'd do on a lead gen campaign: tighten the location to where you actually work, target people in that area, not people interested in it, and add a qualifying question to the form. You'll get fewer leads, and more of them will turn into jobs.
Posted by Menachem (Google Ads) (7.4k followers) 8 days ago · 5 likes · 250 views · view the original post on X. Kept by the Marketing Radar as Local & agency marketing.
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