As someone who's helped scale over 400 ecom brands, & been part of hundreds of BFCMs, I…
This is a marketing post classified by AGK Intelligence as E-commerce growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
“What to do for BFCM?!” As someone who's helped scale over 400 ecom brands, & been part of hundreds of BFCMs, I can tell you it is not as complicated as most people think. Having an extremely profitable BFCM comes down to these 6 things: (things we're doing this Q4 for our 8-10fig clients) 1. Retargeting-maxxing. The money is in retargeting. BF doesn’t create demand. There’s nothing magical about it. Cold traffic is still cold. The brands with huge BF numbers spent the year building their retargeting pool & then run massive retargeting campaigns during BF. 70% of your ads should be pure BO
Posted by Carl Weische (42.8k followers) 8 days ago · 43 likes · 4.4k views · view the original post on X. Kept by the Marketing Radar as E-commerce growth.
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