My calendar is filled up again.
This is a marketing post classified by AGK Intelligence as Lead gen & outbound (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
My calendar is filled up again. Here's how we improved our outbound flow: 1. I used the Scalability School content framework to generate Persona -> Pillar -> Angles for HQ. I ingested every single call transcript, email and slack conversation to mine insights. 2. I created a "why-hq" map and skill, and shared that with my team through HQ. I also created a policy hook to use this framework when generating content. 3. I handed off to Caitlin who used the map to generate landing pages for each persona. She did that, and had a better idea. What if we created personalized landing pages for
Posted by Jacob Posel (29.9k followers) 9 days ago · 56 likes · 5.1k views · view the original post on X. Kept by the Marketing Radar as Lead gen & outbound.
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