"conferences are a waste of money"
This is a marketing post classified by AGK Intelligence as Lead gen & outbound (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
"conferences are a waste of money" Just came back from my 6th money20/20 and never disagreed with anything more We do 40-50x pipeline ROI. Every. Time. Here’s how to kill it at conferences: > host a happy hour. not a dinner. standing, not seated > co-host with someone cooler than you > the perfect event has 3 types: founders, customers, VCs > always expect 20% of RSVPs to show up. anything above that is years of earned goodwill > go out of your way to hand-invite people. if you don't have the halo yet, they won't come > never spend more than $15-20K per conference > if you're under S
Posted by Jonathan Awad (3k followers) 9 days ago · 27 likes · 1k views · view the original post on X. Kept by the Marketing Radar as Lead gen & outbound.
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