Here's how I identify winners and turn off losers
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Here's how I identify winners and turn off losers First, the ad has to actually spend enough validate my CPA or ROAS → 2-3x my average CPA per day → For at least 3 days → I make the call on day 4 Anything less than that and I can't trust the numbers Then I look at 4 things. 1. Where the ad sits in the ad set → Top spender? It gets a longer leash. It's usually bringing people into the funnel and the ads under it are closing them. → Middle spender? This is where most of my cuts happen. → Bottom spender? That ad wasn't tested, it was ignored. Probably going to send it to the zombie campaign
Posted by Ben Radack 🏝️ (18.5k followers) 1 h ago · 5 likes · 330 views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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