In 2017, I sent weighted blankets to influencers so they would post about the product…
This is a marketing post classified by Jev as Creators & affiliates (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
I'm Josh. In 2017, I sent weighted blankets to influencers so they would post about the product organically. 200+ DTC brands later, we’ve helped generate over 1,000,000,000 organic impressions and 8-figures in ad revenue. This is how we did it:
Posted by Josh Durham🔋 Influencer Marketing (20.2k followers) 1 h ago · 15 likes · 418 views · view the original post on X. Kept by the Marketing Radar as Creators & affiliates.
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