Maria Cabral Menezes moved from Brazil to study behavioral economics at the University…
This is a marketing post classified by Jev as Launch & distribution (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Maria Cabral Menezes moved from Brazil to study behavioral economics at the University of Pennsylvania, then went straight into trading at JPMorgan and Citadel. She wasn't planning to become a founder. But she kept running into the same problem: clothes she wore once that were too clean to wash and not fresh enough to rewear. She started wondering if there could be something like dry shampoo, but for clothes. She connected with a chemist on LinkedIn while still at Citadel and spent more than a year developing formulations in her living room, going through 10 to 15 iterations before approachi
Posted by Entrepreneur (3.5M followers) 2 h ago · 4 likes · 3.1k views · view the original post on X. Kept by the Marketing Radar as Launch & distribution.
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