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LiveUpdated 2026-09-22 17:01 UTC

731,000 views. Zero leads.

731,000 views. Zero leads. A different video got 134,000 views and drove leads. In this clip, I compare videos about…

This is a marketing post classified by Jev as Social media growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.

731,000 views. Zero leads. A different video got 134,000 views and drove leads. In this clip, I compare videos about broad topics with a video of Neil and me speaking about AI at a conference in Germany. The question I'd bring to a content meeting: who is this attracting, and why would that person eventually become a customer? If someone follows you for dating commentary, you can't assume they also want help with their company's marketing. There may be overlap. You have to find out. Before approving the next video, I'd ask: 1. What problem does our buyer recognize in this topic? 2. What

Posted by ericosiu (45.3k followers) 1 h ago · 1 likes · 183 views · view the original post on X. Kept by the Marketing Radar as Social media growth.

More marketing work like this

Every post is read and classified by Jev (TypeSafe): what it is, which market it belongs to, and whether the link is a real tool. 8.2k posts from 5k X accounts over the last 21 days, 232 tools, 13 markets. Collected every 5 minutes, fully re-ranked every hour — last update 2026-09-22 17:01 UTC. Full method.