if you want gen z and millennial women to sit through a 10-minute ad, make it about…
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
if you want gen z and millennial women to sit through a 10-minute ad, make it about protecting their mom. an entire generation grew up on Gilmore Girls, where mother and daughter were best friends before anything else, and it was them against the world (some of these women still call their mom first) Quasi is running an AI song ad built on exactly that instinct: fully animated, 10 minutes long, and it's crushing right now The ad isn't really talking to the mother. it's talking to the daughter watching her. It's also a story with almost no men in it: everything that actually happens is betwee
Posted by Simon Robert (4.7k followers) 1 h ago · 4 likes · 299 views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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