I doubled my client's ROAS in just 1 week
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
I doubled my client's ROAS in just 1 week Here's the reality of what it took to get here... 1. We changed the offer → Instead of selling one big product, we broke it into smaller packets and sold it as a kit → Added the option to subscribe for a discount 2. I launched a new CBO with 2 ad sets → 1 ad set with our newly tested winners → 1 ad set with the brand's best performing organic content For the organic ad set, I used the post IDs of the Instagram posts with the most engagement. Organic engagement is a big boost to any ad.. For over a year this brand struggled to get past a 1x ROAS
Posted by Ben Radack 🏝️ (18.5k followers) 19 h ago · 16 likes · 1.7k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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