Most DTC brands discount to get sales. But discounting kills margins.
This is a marketing post classified by Jev as E-commerce growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Most DTC brands discount to get sales. But discounting kills margins. I rebuilt this PureNest beard oil PDP using price anchoring & loss aversion. The "Buy 2 Get 1 Free" anchor + a clear "You save $24.98" tag makes the single bottle feel like a loss. Result? Higher AOV & CVR
Posted by Felitechy | Shopify LP & PDP Designer/Developer (772 followers) 1 h ago · 2 likes · 24 views · view the original post on X. Kept by the Marketing Radar as E-commerce growth.
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