Instead of running a normal "10% off" sale, you tell the customer $10 has already been…
This is a marketing post classified by Jev as Copywriting & offers (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
This is a fire email… Instead of running a normal "10% off" sale, you tell the customer $10 has already been added to their account and it disappears if they don't use it. Same discount code under the hood BUT losing $20 you already have psychologically stings way more than skipping $20 off that anybody can claim. Try it on your next sale.
Posted by Max Sturtevant (24.4k followers) 2 h ago · 11 likes · 458 views · view the original post on X. Kept by the Marketing Radar as Copywriting & offers.
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