Or why one launch starts working in a week while another is still struggling three…
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
2% vs 20% Or why one launch starts working in a week while another is still struggling three months later. Yesterday I was talking with a small group of students I work with about paid traffic economics, and why some campaigns start paying back almost immediately while others never really get traction. One of the biggest factors is conversion to paid. It changes everything. 👉 Let’s take a $1,000 test budget and send it through 3 different funnels: A. 1,000 clicks → direct payment → 2% conversion 20 purchases $400 revenue 40% ROAS $50 CAC on a $20 purchase B. Same 1,000 clicks → better
Posted by Andrey Fateev | Tech PM | Money, Systems, AI (462 followers) 1 days ago · 4 likes · 77 views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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