How to scale creators for "unsexy" products?
This is a marketing post classified by Jev as Creators & affiliates (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
How to scale creators for "unsexy" products? @ManilowOliver: "For hard B2B products, it's hard to go the organic virality approach." "A better route would be influencers that have niche audiences, then getting usage rights and spending a lot on those ads." "We worked with @cursor_ai, and then they got acquired. So now we work with the @SpaceXAI team, and they're a great team to work with." "Find a creator that understands the intricacies of the ideal customer, in this case dev tools. Give them a killer brief, give them revisions if needed, and help make a banger video that can also run as
Posted by Ecomm Cowboy (6k followers) 1 h ago · 1 likes · 262 views · view the original post on X. Kept by the Marketing Radar as Creators & affiliates.
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