If your ad account is bleeding out 🩸 the marble block testing method is a great way to…
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
If your ad account is bleeding out 🩸 the marble block testing method is a great way to find winners quick. First, launch up to 20 ads per testing ad set. This forces Meta to pick a winner fast. It also means you'll miss out on other potential winners, and that's fine. Right now the goal is finding new ads quickly to save the account, not learning why anything won. Next, move the winner to scaling. Then turn it off in the testing ad set. That forces Meta to pick a new winner from the ads left over. Repeat it. → Meta picks a favorite → You duplicate it to scaling → Turn it off in testing →
Posted by Ben Radack 🏝️ (18.5k followers) 3 days ago · 70 likes · 5.3k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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