Here's a great lesson on when NOT to turn off an ad 🧠
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Here's a great lesson on when NOT to turn off an ad 🧠 Your ROAS matters far more on the ad set or campaign level, than the individual ad level Thats because your top spender may not be the one closing the purchase Attribution is set to last click So whichever ad they saw last is the one that takes credit And yet Your top spending ad is the one that brought everyone into the funnel. So whats the lesson? Don't turn off your top spending ad just because the ROAS sucks Instead, pay close attention to how the campaign looks as a whole since all your ads work together Even with an ad set s
Posted by Ben Radack 🏝️ (18.5k followers) 4 days ago · 25 likes · 2.5k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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