I used to pitch The Court as "sport" in general.
This is a marketing post classified by Jev as Creators & affiliates (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
I used to pitch The Court as "sport" in general. Tennis, padel, then whatever looked hot that month. Each new vertical ate the first twenty minutes of the brief. Just explaining. Brands got confused. So did we. We cut everything except tennis and padel. Those audiences already make sense to brands. Creators already have people watching. And we stopped inventing a sport on slide one. The conversation starts on the work now.
Posted by Arthur Marie (712 followers) 3 days ago · 0 likes · 11 views · view the original post on X. Kept by the Marketing Radar as Creators & affiliates.
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