1 year ago my client could not scale his account.
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
1 year ago my client could not scale his account. → $100+ CPMs → Almost no purchases But this week we finally broke the "curse of the high CPM" 🧙♀️ And it's FINALLY time to scale. So what changed? > the offer < After launching a ton of ads and taking a major break from Meta in general, we decided to change our tip of the spear offer and product. → We started selling packs of 30 small containers instead of 1 big one → We added a free gift with purchase, something that improves how the product gets used (trying to be vague here) And I'm not joking, CPMs dropped to under $20 almost immed
Posted by Ben Radack 🏝️ (18.5k followers) 5 days ago · 12 likes · 1.5k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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