Black Friday is 2 months out. Here's the campaign structure I'm running👇
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Black Friday is 2 months out. Here's the campaign structure I'm running👇 One CBO. Three ad sets. Ad set 1: Your customer base → Target the 730 day pixel purchase audience + your customer email list. Real targeting, not audience suggestions ❌ → Run your top performers with Black Friday copy, plus your promo statics → Max spend limit at 25% of the campaign budget Ad set 2: TOF Offer Statics & GIFS → Creative built around the promo itself ("Buy 2, get the third free for Black Friday") → Mostly statics. They're fast to make and they hold up during a sale. → Exclude all customers Ad set 3:
Posted by Ben Radack 🏝️ (18.5k followers) 5 days ago · 35 likes · 2.7k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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