Poppi sold to PepsiCo for $2B.
This is a marketing post classified by Jev as Social media growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Poppi sold to PepsiCo for $2B. Founder Allison Ellsworth on the 2 key drivers: 1. Digital first mindset Poppi was one of the first founder-led brands to lean into TikTok. "Back then TikTok was the wild wild west. You were doing dances, recipe videos, fun transition videos. Almost making a fool of yourself to try to go viral." Having a digital-first mindset was a key driver for Poppi’s rapid growth, allowing them to tap more markets quicker. 2. Brand over data Poppi’s number one KPI was brand awareness. “How do we build a long-lasting generational brand with every decision we make?” @t
Posted by My First Million (68k followers) 2 days ago · 15 likes · 2.3k views · view the original post on X. Kept by the Marketing Radar as Social media growth.
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