2 years ago, we scaled to $800k/day while completely out of stock.... and the conversion…
This is a marketing post classified by Jev as E-commerce growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
2 years ago, we scaled to $800k/day while completely out of stock.... and the conversion rate improved 🤯 Without a big increase in angry customers Most of you will face inventory issues this Q4. But if you want to keep scaling, here's the playbook we've been gatekeeping for years: Turn your stock crisis into a conversion multiplier. We discovered this accidentally when the factory couldn't keep up with demand. Instead of stopping ads, we tested something controversial: Preorders positioned as exclusive access. Not "sorry, we're out" but "next batch arrives in 21 days - secure yours now
Posted by Shaun Eng (31.7k followers) 4 days ago · 372 likes · 49k views · view the original post on X. Kept by the Marketing Radar as E-commerce growth.
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