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LiveUpdated 2026-09-21 14:58 UTC

Had to call this off early after 2 days testing.

Had to call this off early after 2 days testing. Split test - popup vs. no popup 38k visits Popup gathered 2140 SMS…

This is a marketing post classified by Jev as Conversion & landing pages (a playbook), kept by the Marketing Radar because it carries real work, not commentary.

Had to call this off early after 2 days testing. Split test - popup vs. no popup 38k visits Popup gathered 2140 SMS submissions, 1321 email. No popup variant obviously 0 opt ins. Popup converted at 2.49% sidewide CVR. No popup converted at 2.43%. The theory was that no popup could possibly improve CVR making up for lost opt ins. But opposite effect. Worse day 1 CVR and lost opt ins. What to test next on popup?

Posted by Chuckie Hates eCom (4k followers) 4 days ago · 74 likes · 19.8k views · view the original post on X. Kept by the Marketing Radar as Conversion & landing pages.

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