Damn, I signed up to see what their emails look like and noticed their SMS opt-in isn't…
This is a marketing post classified by Jev as Email & newsletters (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Damn, I signed up to see what their emails look like and noticed their SMS opt-in isn't compliant. We've seen several e-comm brands get sued by ambulance-chasing lawyers because of this so when we set up popups, this is part of our SOP now. Your legal language needs to be above the button. Otherwise, people can sue because "they clicked without seeing it." Stay safe out there 🚑 cc @m_franceschetti
Posted by Elliot Kovac (1.5k followers) 4 days ago · 20 likes · 7.8k views · view the original post on X. Kept by the Marketing Radar as Email & newsletters.
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