The difference between an ad account spending $5k/day and $60k/day is almost nothing
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
The difference between an ad account spending $5k/day and $60k/day is almost nothing Except for how I structure the ad account 👇 → ABO creative testing: $5k/day → CBO mid level scaling: $15k/day 🔥 → CBO high level scaling: $40k/day The mid level is the part most brands aren't doing When you test new ads in ABO at $200/day, plenty of them perform well. But they don't all have the scale to handle $50k/day. And (sometimes) when you move those ads straight into your main scaling campaign, Meta favors them but they fail miserably. Meta took a guess, and it was wrong, but it cost you 10s of t
Posted by Ben Radack 🏝️ (18.5k followers) 6 days ago · 53 likes · 5.1k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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