The risky influencer bet - I once pushed Cal AI to approve a creator deal that broke two…
This is a marketing post classified by Jev as Creators & affiliates (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
The risky influencer bet - I once pushed Cal AI to approve a creator deal that broke two of our normal rules. It was expensive. And it had no minimum-view clause. @jakecastilloooo and @zach_yadegari were understandably unsure. But I pushed hard because I saw three things: A history of virality An audience that genuinely engaged A heavily female audience we had barely targeted We signed four videos. The first received 2M views. The second received 2M. The third received 7.5M. The fourth recieved 6.2M. It became one of our lowest-CPM partnerships and returned more than 10x what we paid. T
Posted by Alfie Dickens (1.5k followers) 6 days ago · 24 likes · 1.9k views · view the original post on X. Kept by the Marketing Radar as Creators & affiliates.
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