6 months ago, we had to pause work with Vita Coco because shipping costs on TikTok Shop…
This is a marketing post classified by Jev as E-commerce growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
6 months ago, we had to pause work with Vita Coco because shipping costs on TikTok Shop made the numbers tough. We suggested “Treat Minis” to make our mass sampling efforts more cost-effective for them. 6 months later, we spotted those exact Minis in a Walmart. Pretty crazy.
Posted by Alex Rudolph (45 followers) 4 days ago · 1 likes · 164 views · view the original post on X. Kept by the Marketing Radar as E-commerce growth.
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