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LiveUpdated 2026-09-21 14:58 UTC

The supplement is formulated. The name is selected. Now it’s time to choose the branding…

The supplement is formulated. The name is selected. Now it’s time to choose the branding + packaging. Chris Ganz…

This is a marketing post classified by Jev as E-commerce growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.

The supplement is formulated. The name is selected. Now it’s time to choose the branding + packaging. Chris Ganz (ex-PepsiCo + Frito-Lay) put five concepts on the table. @mbertulli, @codyplof, @Seanfrank + @mikebeckhamsm picked the one that made @FitCoachCurtis’s daughter laugh out loud. NEW OPERATORS BUILD Audit the sleep category Appeal to moms + kids (not the biohackers) Create a brand mascot Do not use AG1 green “If you try to go after everybody, the problem is you just have to go really generic.”

Posted by Operators (8k followers) 6 days ago · 6 likes · 1.3k views · view the original post on X. Kept by the Marketing Radar as E-commerce growth.

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